The company was located in Milan, Italy and opened in 1907 a sales office in New York. Later in London, Paris, Buenos Aires, Sao Paulo and Santiago de Chile. Their produced exclusively tailored and luxurious equipped cars have reached over the years the level of a status symbol world wide. Being the first automobile company which produced at that time an 8-cylinder motor in aluminum. The volume of the piston displacement reached beyond 7300cc to generate the power of 150 hp for moving the 2500 kg heavy roadster with a speed up to 160 km/h over the country site. The famous Rudolfo Valentino owned a for him tailored compressor car model.